Distraction-Proof® Advisor Ideas

Business-building ideas and advice to move you forward faster.

Don’t Confuse AUM with Profitability (Distraction-Proof Advisor Idea Video #94)



Tracking growth by AUM doesn’t give you the most accurate picture of your business’ health.

To get a better grasp on the vitality of your business, you need to understand your profitability.

  • Know how much income you need to keep your doors open.
  • Don’t assume clients with the highest AUM are the most profitable.
  • Analyze your book to know which clients produce the best income for you, and then go out to find more clients like them.

For more Distraction-Proof Advisor videos, visit my blog directory page to link to more ideas to help you gain control, work smarter and succeed sooner.

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Paul Kingsman

Paul Kingsman

Paul Kingsman is a sought-after expert on how to be distraction-proof. Through his speaking, writing, and coaching, he teaches financial services professionals how to maintain focus and take practical daily steps to successfully grow their businesses and achieve outstanding long-term results. To find out more about Paul and how he can equip you or your team to achieve your own outstanding results, visit PaulKingsman.com.

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